Course Curriculum :

Module 1: Marketing Fundamentals

1. Evolution & History of Marketing 
2. Traditional Marketing vs Digital Marketing 
3. Core Marketing Concepts & Principles 

Module 2: Digital Marketing Ecosystem

1. Understanding the Digital Landscape 
2. Current Market Opportunities in Digital Marketing 
3. Overview of Digital Marketing Channels 
4. Career Opportunities & Growth Paths in Digital Marketing 

Module 3: Digital Consumer Behavior

Understanding Digital Consumer Psychology 

Digital Customer Journey Mapping 

Identifying & Aligning Online Business Goals 

Module 4: Digital Visibility Strategy

Website Planning & Structure 

Local Business Visibility Strategies 

Social Media Presence & Branding 

Module 5: Online Lead Generation Strategy

Importance of Online Advertising 

Types of Online Ads (Google Ads & Meta Ads) 

Media Buying Fundamentals 

Lead Generation Funnels & Nurturing Techniques 

Module 6: Graphic Designing for Business

Fundamentals of Graphic Design 

Creating Business Marketing Kits 

Designing Professional Online Documents 

Advanced Design Principles 

Social Media & WhatsApp Banner Designing 

Module 7: Video Marketing for Business

Video Marketing Strategy & Planning 

Importance of Video in Digital Marketing 

Types of Marketing Videos 

Writing Effective Explainer Video Scripts 

Practical: Creating Explainer Videos 

Video Scripting Techniques 

Basics of Video Editing 

YouTube Channel Setup 

Uploading & Optimizing Videos on YouTube 

Module 8: Website Development with WordPress

Domain & Hosting Setup 

Introduction to cPanel 

Installing WordPress 

Theme Customization 

Building Homepage & Blog Pages 

Creating Squeeze (Landing) Pages 

Menu & Navigation Customization 

Practical Implementation & Q&A Session 

Module 9: Social Media Optimization (SMO)

Introduction to Social Media

Social Media Fundamentals 

Importance of Social Media for Business 

Types of Social Media Platforms 

Social Media Marketing Concepts

Conversational Marketing 

Content Creation Strategies 

Do’s & Don’ts of Social Media 

Understanding Social Media Platforms

Audience Size & Reach 

Demographics & User Behavior 

Marketing Objectives for Each Platform 

Pros & Cons Analysis 

Facebook Marketing

Profile vs Page vs Group 

Creating & Optimizing Pages/Groups 

Growth Strategies for Facebook Pages 

Messenger Marketing Optimization 

Content & Posting Ideas 

Twitter (X) Marketing

Platform Overview & Terminology 

Twitter for Business Growth 

Account Setup Guide 

Optimization Best Practices 

LinkedIn Marketing

Introduction to LinkedIn 

Profile Optimization Techniques 

Network Building Strategies 

Content Ideas for LinkedIn 

Instagram Marketing

Impact of Instagram on Business 

Profile Optimization 

Understanding the Algorithm 

Insights & Analytics 

Growth Strategies (Posts, Reels, Stories, Live) 

Increasing Followers Effectively 

Case Studies & Practical Examples 

Module 10: Landing Page Optimization

Planning Lead Generation Campaigns 

Essential Elements of High-Converting Landing Pages 

User Flow & Experience Design 

Landing Page Copywriting Techniques 

Creating Action, Trust & Thank-You Pages 

A/B Testing & Optimization 

Tools for Landing Page Creation 

Module 11: Facebook & Instagram Advertising (Meta Ads)

Introduction to Meta Advertising 

Types of Ads (Image, Video, Carousel, Stories, etc.) 

Campaign Objectives (Awareness, Consideration, Conversion) 

Sub-Campaign Goals (Traffic, Leads, Sales, App Installs, etc.) 

Advertising Policies & Guidelines 

Live Campaign Creation Walkthrough 

Best Practices for High ROI Campaigns 

Case Studies & Performance Analysis 

Module 12: Search Engine Optimization (SEO)

SEO Fundamentals

Introduction to Search Engines 

Importance of SEO 

SEO Definitions & Concepts 

Ranking Factors & Algorithms 

Keyword Research

Understanding Keywords 

Types of Keywords 

Keyword Research Tools 

Keyword Mapping Strategies 

On-Page SEO (Content Optimization)

Importance of SEO Content 

Keyword Density & Placement 

Ideal Content Length 

Creating Unique & Plagiarism-Free Content 

SEO Content Writing Checklist 

Technical SEO (HTML & Structure)

Title & Meta Description Tags 

Robots Tag 

Anchor Text Optimization 

Image & Heading Tags 

URL Structure & Website Architecture 

Google Search Console

Setup & Configuration 

Understanding Key Reports 

Sitemap Submission 

Mobile Optimization 

Off-Page SEO (Link Building)

Types of Backlinks 

Backlink Analysis 

Submission-Based Techniques 

Content-Based Link Building 

Outreach Strategies 

Local SEO

Google Business Profile Optimization 

Classified Listings 

NAP (Name, Address, Phone) Consistency 

Module 13: Web Analytics & Reporting

Introduction to Web Analytics 

Overview of Google Analytics 

Account Setup & Structure 

Audience Insights Reports 

Acquisition Reports 

Behavior Reports 

Installing & Tracking Analytics on Website